Last year, pumpkin craze started with 7-Eleven's PSL on August 5 and Krispy Kreme's pumpkin doughnuts and drinks three days later.
Dunkin' Pumpkin Spice Cold Brew Concentrate was found at a Michigan Meijer, while Great Value Limited Edition Pumpkin Spice Instant Oatmeal is available.
Pumpkin in July may be a new flavor sensation, but expect the floodgates to open in August and September to keep us in orange until the Great Pumpkin arrives.
As soon as August arrives, Delaware-based Dogfish Head releases pumpkin-flavored liquor.
The company will release its pumpkin-spiced Punkin Ale and Punkin Liqueur on the first of next month.
Pumpkin spice season advocates can drink more than beer. Dunkin', known for rushing the season, may release its pumpkin spice latte,
Since Starbucks' PSL isn't due until the end of the month, this early release may predate it by several weeks.
Jack-O, Sam Adams' pumpkin spice-flavored seasonal beer, is also expected in August.